Sunday, November 24, 2019
READ THIS Before You Enroll in KDP Select!
READ THIS Before You Enroll in KDP Select! READ THIS Before You Enroll in KDP Select! We get it: writing a book requires a lot of your time, effort, and money. Taking a book from inception to completion is intense work, and by the time youââ¬â¢re ready to publish you might find yourself referring to your manuscript as ââ¬Å"my baby.â⬠Of all the big decisions you have to make in your journey as a self-publishing author, one of the biggest is whether or not to enroll your ebook in Amazon's KDP Select: a program which offers authors bonus incentives in exchange for granting Amazon exclusivity.But going exclusive is a big deal. Are you sure you want to let Amazon put a ring on it before your book has had a chance to test out the other options? Is Amazon's Select program the right choice for you? Thatââ¬â¢s what weââ¬â¢ll answer in this post, covering all the points in the table of contents (to your left).Letââ¬â¢s get started with the basics. The great "KDP Select or not" debate: where do you stand? What is Kindle Direct Publishing?Kindle Direct Publishing (KDP) is Amazonââ¬â¢s ebook publishing unit, which allows authors to sell their books directly to Amazonââ¬â¢s readers. The Kindle and KDP were launched concurrently in 2007, laying the groundwork for Amazonââ¬â¢s ebook empire which now holds more than 80% of the market in the United States and United Kingdom.Success stories from authors self-publishing through Amazon KDP began to roll out around 2011, with the popularity of Andy Weirââ¬â¢s The Martian and Wool by Hugh Howey. But theyââ¬â¢re not without company: in 2018, Jeff Bezos revealed that over 1,000 authors had earned over $100,000 through Kindle Direct Publishing.While numbers like these are not the norm for the average writer, KDP has become the heavily preferred route for self-publishing authors - many of whom also decide to enroll in Amazon's Select program. Speaking of which...What is KDP Select?KDP Select is a program available to all authors willi ng to grant Amazon exclusive rights to sell their ebook through the Kindle store only.By agreeing not to sell the digital file of their book through any other retailers, authors are given access to a variety of promotional tools - the most significant of which is Kindle Unlimited - à and the opportunity to earn higher royalties (in some cases, more on that later).The KDP Select program lasts 90 days, after which authors can either choose to opt out of the program, or auto-renew for another 90-day commitment.While digital copies of the book must only be sold through Amazon:A 10% sample of the book can be made available outside of the Kindle Store;Print (or any other non-digital) versions can be distributed elsewhere; andCopies of the book can be emailed to reviewers for editing purposes.So, a higher percentage of sales and additional book marketing tools: sounds pretty good, right? Why would an indie author not want those things? Well, the question of whether to grant Amazon exclu sivity or to ââ¬Å"go wideâ⬠is a constant talking point amongst self-publishing authors, as both options come with their own sets of pros and cons. The biggest and most important pro of enrolling in Amazon's Select program is undoubtedly the access to Kindle Unlimited. So before we get too far into discussing pros and cons, let's quickly cover exactly what Kindle Unlimited is.What is Kindle Unlimited?Kindle Unlimited (KU) is an ââ¬Å"all-you-can-readâ⬠service that allows subscribers to read as many ebooks as theyââ¬â¢d like for $9.99 a month (if youââ¬â¢re thinking ââ¬Å"Netflix for books,â⬠youââ¬â¢re on the money). When authors enroll in Amazon's Select program, their books are automatically made available to readers on KU. (For a comprehensive guide to KU, check out our post right here.) With all of this in mind, remember that whether you decide to go with KDP Select or open publishing, youââ¬â¢ll get out of it what you put into it. If you use KDP Selectââ¬â¢s Countdown Deals or Free Promotions but donââ¬â¢t spend any time advertising your promotions, they wonââ¬â¢t lead to much exposure - the whole point of these tools.If you decide to forgo the increased visibility that can come with Kindle Unlimited, make sure you spend time getting acquainted with the aggregators out there or developing various book marketing strategies - or else the benefits of going wide will end up falling flat.We hope this post has been helpful in considering the pros and cons of KDP Select vs. going wide, and that you feel more confident in leveraging the route you choose for your bookââ¬â¢s success.Are you enrolled in KDP Select or considering it? Let us know your thoughts and questions in the comments below!
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